STP & Richard Petty/Ford
Quite literally The King of colour schemes. Richard Petty ruled NASCAR as a driver for decades, and his legacy lives on with a team that still runs today. Ironic that STP's Andy Granatelli butted heads with Petty over their original deal in 1972, as one wanted red and the other blue. Turns out some compromises are worth coming to, eh?
Castrol & Toyota
Castrol's colours first adorned the Toyota WRC team's Corollas off the back of Carlos Sainz's 1992 championship success. But with Sainz now at Lancia, it continued to win titles with Juha Kankkunen (1993) and Didier Auriol (pictured, '94). The team was then banned from the WRC after it was found to be using an illegal mechanism to cheat the air restrictor. It returned, although most memorably for Sainz's co-driver Luis Moya throwing his helmet through the car's rear window when they lost a title shot in the closing round.
Marlboro & McLaren
No fewer than nine Formula 1 Drivers' Championships were won in Marlboro-sponsored McLarens, making it one of the most successful partnerships of all time. It began in 1974, with Emerson Fittipaldi's title success, which was followed by James Hunt (1976), Niki Lauda ('84), Alain Prost ('85-'86), Ayrton Senna ('88, pictured), then Prost again ('89) and Senna again ('90-'91). Seven Constructors' titles were also claimed in that time.
Canon & Williams
Japanese imaging and camera giant Canon joined the Williams sponsor roster for 1985, just as its Honda engine deal began to bear fruit. Four wins should have led to a title in '86, only for disaster to strike in the Adelaide finale, but title success with Williams came in its colours in '87, '92 and '93 – before the Rothmans revamp meant it vanished in '94.
Budweiser & Truesports
Sometimes you just don't need a fancy colourscheme to get your point across. Bobby Rahal won back-to-back Indycar championships in 1986-'87 in a red car with beer brand Bud written on it. Straight to the point.
Parmalat & Brabham
Brabham's dark blue and white colour scheme stretched for over a decade since 1980, and Italian dairy product sponsor Parmalat was already on board in its 'red years'. But somehow that name, pictured here on Nelson Piquet's BT52, just fits so well.
Leyton House & March
This was a strange little episode in F1 history as a Japanese real estate agent first sponsored the March team (pictured), then bought it. The team's peak came in the 1990 French GP, which Ivan Capelli led and almost won. But team owner Akira Akagi was implicated in a financial scandal, and the team – which had boasted Adrian Newey as designer – imploded from there. The memory of its aquamarine blue colour scheme has certainly outlived the squad.
John Player Special & Lotus
Black and gold, with a yellow helmet. But Ayrton Senna's 1986 season was the bookend on this relationship, which began with the Lotus 72. From Emerson Fittipaldi, through Ronnie Peterson, Mario Andretti, Nigel Mansell and Elio de Angelis – some true greats drove for Lotus in these colours. Cigarette producer John Player's original sponsorship of the team came via its Gold Leaf brand – its red and white scheme was pretty cool too.
Benetton & Benetton
The Italian knitwear firm dabbled with Tyrrell, Alfa Romeo and Toleman before buying the latter in 1985. Gerhard Berger scored its first win in Mexico a year later, and Thierry Boutsen (pictured) was a podium regular in that era. But Michael Schumacher was its true star, winning two F1 World Championships in 1994 and '95. In 2002, it became Renault F1.
Fina & BMW Motorsport
Belgian oil company Fina became BMW Motorsport’s primary oil and lubricants supplier from 1988 to ’98, backing its projects in rallying, touring cars and its 24 Hours of Le Mans efforts (unfortunately stopping its deal a year short of BMW winning the event). One of its most memorable liveries was on the McLaren F1 GTRs – including the gorgeous longtail version – in FIA GTs.